Hello, I'm Robert Hoogenboom, Head of Marketing and Communications at Maastricht Marketing, living in Maastricht, one of the most beautiful cities in the world.
Robert Hoogenboom's Bio:
Robert Hoogenboom's Experience:
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Communications & PR at TEDx Maastricht
February 2013 - Present | MaastrichtIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. See www.tedx.com for more information. TEDx Maastricht has been a huge success for 2 years in a row now and we know it will be great this year too! In 2013: "9 billion & you", 2014: "I'Mpossible, > dare > do > innovate", 2015: "Be the cure". With a small dedicated team of volunteer communication die-hards we passionately drive home the TEDx Maastricht message across all channels, social, online and offline. Find out more at www.tedxmaastricht.nl
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Head of Marketing & Communications at Maastricht Marketing
January 2012 - Present | MaastrichtAt Maastricht Marketing we define, build and curate the story of Maastricht as the most attractive place to live, study, visit, work ánd expand your business. We do this together with numerous partners and stakeholders from across the board with the aim to create and grow economic development in our city. In the past 4 years we have achieved a sizable shift in the profile and meaning of the Maastricht brand and realized a pivotal change around in the role of our organization. We clarified and focused the brand message and started acting as day-to-day brand 'guardians'. Subsequently we developed and directed marketing/promotion campaigns and -where necessary- implemented.
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Online marketing consultant at Xtreme Office@Office Depot
January 2011 - December 2012 | VenloXtreme Office is a sub brand of Office Depot EU. Responsible for the online & commercial management of the Dutch subsidiary e-commerce operation.
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Marketing Director PMX at Microsoft
September 2009 - December 2010 | LondonMarketing Director at Microsoft focused on mobile, building a new brand, managing the marketing ecosystem budget, responsible for end-to-end pan-EU marketing plan. Part of the remit also to build and lead the EU Marketing team and owning the all up marketing relationship with partners across the EU footprint, as well as all creative & PR agency relations.
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Manager Consumer Portfolio at Vodafone Group Marketing
March 2007 - September 2009 | DusseldorfIn this position within Vodafone Group I was responsible for building & executing the strategy for all devices Vodafone sells worldwide. This was done through managing the Vodafone Group Marketing organisation, local Vodafone operator companies, internal vendor management & external vendors. The biggest success was the acknowledgment that Vodafone provided customers with the best portfolio in the market. In this position I grew my strategic & analytical skills as well as also continue building on my Marketing skills & expertise.
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Portfolio Manager at Vodafone Netherlands
December 2005 - May 2007Responsible for the end-to-end handset portfolio & vendor management for Vodafone NL, negotiating complex commercial agreements (long term & short term) as well as relationship management. Contributed to the market share growth for Vodafone NL for 2 consecutive years.
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Product Marketing Manager at Vodafone Netherlands
December 2001 - December 2005Responsible for pioneering the first profitable commercial SMS and MMS mobile gaming, ringtone & subscriber services in the Netherlands. Marketing & Product lead for the UMTS network launch & roll out from 2004-2005.
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Marketing Manager Netherlands at Etnoka
2000 - 2001 | AmsterdamExperiencing start up first hand: social networking in its infancy!
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Sales & Marketing Manager at Regus
1996 - 1999Worked as a Sales Manager starting in Rotterdam then developing business in Arnhem and finally in San Jose (USA).
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Hali magazine at Hali magazine
1990 - 1995
Robert Hoogenboom's Education:
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Universiteit Maastricht
1988 – 1996LawConcentration: International Law -
Sint Maartenscollege
1982 – 1988Atheneum A
Robert Hoogenboom's Interests & Activities:
Marketing, cooking, reading, classic cars, Austin Healey, Jaguar, travelling, Italy, Unify, Maastricht, Liege, Aachen